If you’re one of many people who color your hair, you might be all too familiar with the term “brassy”—unwanted warm tones that can show up in lightened locks. While it usually occurs in dark hair that’s dyed blonde, it can also happen to hair that’s been highlighted, as sometimes the bleaching or “lifting” process doesn’t get rid of all the underlying pigment. And what many don’t know is that it can also be caused from things like oxidation from the sun, air exposure to minerals or even harsh shower water.

The good news is that it doesn’t really matter what causes the metallic hue; purple shampoos are formulated to quell the problem—often upon first wash. “Designed to be used at home between salon visits, they are gentle enough to refine yellow and brassy tones from the hair while conditioning and adding shine to maintain the perfect brilliant, bright blonde,” says Kate Reid, Kevin Murphy Color.Me design director. Below are the best purple shampoos for every hair type and shade of blonde.

Best Purple Shampoo Overall

An Ultra Nourishing Rinse For Even The Palest Of Highlights

This lavender-infused shampoo maintains blonde shades thanks to optical brighteners that enhance color and add shine. Lightened hair is prone to dryness (as bleach can suck out moisture), but nourishing butters keep strands moisturized and prevent color-stripping, so you can brighten up without the stress.

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Best Clarifying Purple Shampoo

A Plant-Based Formula That Serves As An Amazing Weekly Treatment

Blending botanicals with hand-selected active ingredients in its haircare range, Playa is known for supporting beach-friendly looks. Naturally derived pigments like apple cider vinegar and vitamin C rinse away chlorine, mineral and hard water buildup, while moisturizing babassu oil turns crunchy tangles into shiny strands. Consider this Violet Brightening Shampoo a must-have weekly treatment for hair that is in need of a good cleanse.

Best Purple Shampoo For Silver Hair

A Gentle, Hair-Repairing Cleanser


Maintaining a gorgeous shade of gray can be as tricky as protecting highlights, as all hair hues are susceptible to brassiness. The violet pigment in this shampoo cancels out yellow tones associated with gray hair, leaving behind the natural, pure shade in all its silvery glory.

Best Purple Shampoo For Damaged Hair

A Sulfate-Free Formula For Damage Control

Veteran highlighters know that bleach can cause brittleness and even hair breakage—especially for those with fine locks. When damage strikes, the move is to go with a product without hair-stripping ingredients. This gentle, sulfate-free shampoo uses a blend of 100% natural flower and plant extracts, including purple ginseng, sweet violet flower, lavender and red cabbage. Plant-derived humectants hydrate and detangle while the brand’s exclusive protein complex strengthens and repairs with each use.

Best Purple Shampoo For Fine Hair

A Strengthening Shampoo For Fragile Strands

Olaplex is beloved for bringing broken hair back to life, so it’s no surprise that it’s our choice for keeping thin hair healthy. This sulfate-free formula (key for fine hair) maintains strong strands, while a highly concentrated pigment allows for customizable toning levels to help neutralize brassiness and brighten all shades of blonde.

Best Restoring Purple Shampoo

A Top Pick That Nourishes Brittle Ends

Color can dry out ends like nothing else. This purple shampoo contains Zip-Up Technology, a proprietary strengthening complex that’s designed to mend split ends while targeting weak areas of the hair and smoothing the appearance of damaged cuticles. Plus it’s formulated without phthalates, parabens or sulfates—preservatives that wreck havoc on processed strands.

Best Purple Shampoo For Brassy Hair

A Brightening Option That Gives Fast Results

Verb’s purple shampoo is formulated to work on all hair types. Sunflower seed extract provides natural UV protection and guards against color fading while pro-grade violet pigment and açaí extract help to tone brassy yellow hues whether in blonde, gray or silver hair. The company’s claim is that it reduces brassiness by 24% after just one use, making it a tube worth keeping in the shower at all times.

Best Hydrating Purple Shampoo

A Supercharged Formula That Gives Dry Hair A Fresh Start

Colored hair can easily run into straw-like-territory, so it’s important to hydrate well. For maximum nourishment, this formula is packed with hyaluronic acid to bring parched strands back to life. Use it to prevent that dreaded crunchy texture.

What To Look For In A Purple Shampoo

There are plenty of options on the market, with many featuring varying ingredients, so choosing the right one can seem challenging. Here’s what to consider when choosing the best purple shampoo for your hair.

Hair Color

Hair that is gray, blonde or platinum benefits from a good purple shampoo, since purple is the direct opposite of yellow on the color wheel (so that brassy hue would get canceled out). Depending on how strong the toning effect of the shampoo is, the neutralization can help maintain anything from beige to silver highlights. Similarly, when brunettes become brassy, they should go for a blue shampoo.


Purple shampoos rely on a synergistic blend of ingredients to keep hair color from turning while keeping processed strands nourished and healthy. And if you have highlights layered on top of color, it’s doubly important to look for formulas with hydrating ingredients, as bleach can easily dry out hair. Reid uses our best overall pick Kevin Murphy’s Blonde.Angel Wash as a top example. “It includes murumuru seed butter to restore elasticity, shea butter to protect against dryness and brittleness, mango seed butter to restore and maintain the natural moisture balance and sunflower seed extract to help prevent color from being stripped from the hair,” she says. The combined effect safeguards color to maintain bright, blonde shades.


While it’s not always possible, checking the consistency of the product can be helpful. Good purple shampoos will be thicker in texture, have a deep dark purple color and won’t look translucent. Dark, opaque formulas are the ones that are most effective due to concentrated pigment. This is an easy litmus test for success.

What Are The Benefits Of Purple Shampoo?

Brassiness usually strikes in between salon visits, and violet shampoos and treatments are a great way to ensure that your personalized blonde shade stays on point. “Purple shampoos offer a true semi-permanent color result that is easily incorporated into your haircare regimen,” says Reid. She emphasizes finding one that includes nourishing butters that moisturize hair to prevent color stripping.

Who Should Use Purple Shampoo?

Reid says that a purple shampoo is best for all blondes who want to maintain their cool, ash, beige, buttery or biscuit blonde shade. “They work to gently neutralize unwanted yellow and brassy tones in the hair, making them great for blondes that want to ensure their color does not turn warm between salon visits due to frequent washing, sun exposure or environmental buildup,” she says.

How Often Should You Use Purple Shampoo?

How often you use a purple shampoo is based on your current hair color and desired shade. Reid warns that some shampoos with a strong violet tone can build up in the hair, making highlights cool and dull over time, and making strands lose the brightness that blondes love. Typically, a purple shampoo should be used for maintenance, which may only be as often as every three to four washes following a color service. “You can increase to every second wash as your color fades and you get closer to your next salon appointment,” she says. “Cooler blondes and those who are in the sun more often may need to use their violet shampoo more frequently to maintain a cool or neutral tone.” You can always talk to your colorist about the best home regimen for your hair goals.

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