Gucci opens store in downtown Detroit

Gucci’s downtown Detroit store is now open.

The more than 100-year-old luxury brand on Friday launched a soft opening its shop at 1274 Library St. in the former L.B. King & Co. building, purchased by Dan Gilbert in 2015. The 3,500-square-foot boutique offers a collection of men’s and women’s clothing and accessories, along with jewelry, watches and Gucci Décor.

The store is Gucci’s second in metro Detroit, following a retail location inside Somerset Collection in Troy. The Detroit store opens seven months after an announcement on the brand setting up shop in the city.

The Detroit boutique, one of 103 Gucci retail locations in the United States, features restored glass tiles and geometric metal work on a façade that is carried throughout the interior. Custom-patterned monochrome floors mirror the geometric paneling from the exterior, producing decorative three-dimensional effects, integrating with the shape of the cylindrical light fixtures.

The interior is bright and well lit, with exposed lighting. The new store is LEED-certified and features LED lighting to monitor and promote energy efficiency.

Items are displayed by section, with a variety of shoes featured in the rear, including pairs made in collaboration with Adidas. About 10 associates were assisting customers and bagging up purchases at mid-day.

A representative of Gucci did not respond to requests for more details about the new store.

A store in Detroit is not the retailer’s only connection to the city.

Last year, Gucci teamed with Detroit fashion brand owner Tommey Walker to launch a line of “Vs Everybody” clothing in several other cities. They include Atlanta, Chicago, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco and Washington, D.C.

The collaboration with Walker is part of Gucci’s Changemakers project, which involves donations to organizations in each city as part of the launch of the T-shirts, which cost $390 and are sold online and in flagship stores, Crain’s previously reported.

Gucci Changemakers also commissioned poet and native Detroiter Jessica Care Moore to compose an original poem reflecting Gucci’s mission in the city. A portion of the work has been hand-painted on the façade of the nearby Siren Hotel at 1509 Broadway St.

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