With great mane comes great responsibility. Whether it’s a night out with your friends or partner, or a big day at work, while you may have everything under control, from your OOTD to your make-up, if your hair game is out of sync, that showstopper look you’re aiming for, will fall flat. The most commonly cited reason why your hair isn’t as voluminous and healthy as you would like it to be and is dull and brittle instead, is because of the presence of metal in your hair. Yes, you read that right—as shocking as it may sound, it’s true our environment impacts our overall wellbeing from head-to-toe. Although the level of metal can vary as per water quality and hair porosity, the hard truth is that even the cleanest water is bound to have metal particles. This usually happens because of eroding metal piping, pretty much everywhere—at your gym, salon, home, or swimming pool. On top of all this, if you have coloured your hair, you need to be even more careful about upkeep, and most importantly, keep your delicate hair fibers metal-proof.
What do you do to contain the damage and bring back the bounce? As always, we have the answer to keeping a tab on mane control thanks to in-depth research and Metal DX treatment by L’Oréal Professionnel Paris! The breakthrough you need is finally here…
Science-backed research meets innovation in hair care
In order to understand how metal hair is fast replacing metal music, it’s imperative to know how we got here and what we can do to get rid of it. The thing is, the more porous your hair fiber, the greater is the accumulation, since fibers act like sponge. And the only way to contain the damage is neutralizing the presence of metal particles in your hair. We have the good folks at L’Oréal Professionnel Paris to thank for putting in seven solid years of research, with 102+ instrumental tests and 1000+ tests on real clients! The result—Metal DX treatment by L’Oréal Professionnel Paris, enriched with Glicoamine, a molecule small enough to penetrate inside the fiber that helps neutralise metal.
Keeping your hair healthy made easy post-colour and in-salon treatment
When you want 87% less breakage and top-of-the-line colouring results, the professionals at the salon will make sure they use the range of Metal DX treatment by L’Oréal Professionnel Paris to keep your hair healthy and strong. The three step programme will include, pre-treatment formula that neutralises the metal in your hair. Step two will include anti-metal and sulfate-free shampoo that protects your hair, and step three will finally help keep your hair well-nourished with the anti-deposit protector mask. Bounce to your next destination with healthy metal-free hair post in-salon treatment!
Give your hair the love it needs at home
Once you are on home turf, post-colour and treatment, continue to give your hair the love it deserves. Remember, your hair is as much at a risk of absorbing metals every time you wash it. Use the shampoo and protector mask used at the salon when you are home to keep the vibrancy intact and prevent breakage. The freshness of the citrusy scent along with the earthy musky wood base note will guarantee your hair is not only healthy but smells divine wherever you go.
*Instrumental test: Metal DX Pre-Treatment + Technical Procedure + Shampoo + Mask
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